What is a Business Coach?
I think every business owner already has the ingredients required to be very successful. “A good coach can open the lid and let it out.”
I don’t see myself as just a Coach there is more to it than that; My job is to work with business owners and help them to think on purpose with more efficient strategies to get results.
A Business Coach is someone who can make an impact on the bottom line and overall growth of the business through strategic milestone based improvements and proven optimisation strategies to get to agreed upon goals and KPIs.
Although this is not always the case with some coaches.
If there is still a reasonable demand for the product and or service on offer by the business.
A Business Coach should have the ability to look at the situation in an out of the jar way, or from a 30000-foot view without emotion to establish a baseline and ( Reality of the Current situation) and of course help illicit out the place the business owner wants to get to (Their Ultimate Lifestyle)
Only the business owner can answer what their Ultimate lifestyle is it is not for the coach to say or influence. The Client needs to want it for themselves. It could be more sales, higher profits, more time off, freedom or making a difference in the world.
But a good coach will make sure their client’s Ultimate lifestyle is their Ultimate lifestyle and not what someone else wants for them or what they think is “the right thing to do.”
Importantly this is something that the client and coach need to agree upon as a collaborative; It needs to be achievable.
What does a Business Coach do?
A business coach should have the ability to look at the detailed and big pitcher cause and effects.
For example, “I’m not getting enough leads into my business because my website is not working or my marketing is not compelling.”
The big pitcher is “there’s not enough revenue coming into the business and we can’t pay our bills.”
Now finding out what is the Cause of the lack of leads could be many things or a combination.
- No sales system
- Wrong sales team
- Poor marketing
- Outdated website
- Wrong message to market match
And the list can go on; it’s not a case of just starting to pull levers and make adjustments ill-founded as this can hurt the business and owner more.
Even if what the business owner is doing is wrong it is better to optimise that first before changing it completely. Stabilise the business first and get it strong enough to handle the effects of change. A good business coach will have the ability to help the business owner create a roadmap or blueprint to get the results and support them through the journey.
A journey that can often be simple but not easy, starting in the mind first the coaches job to instil the right mental strategies, methods, and models to give propulsion required for obtaining the targeted goals. The Coach is there to hold the client accountable for what he or she said they wanted to achieve and within the agreed-upon timeframe. To show perspective and help make possible what seems challenging or impossible at the time using there in the trenches experience and a multitude of strategies and tactics to get the results.
The coach is not there to do all the work and should not do the heavy lifting for the client there is no growth for the client in that. The client needs to want it more, and through building a strong relationship, the coach helps the client to achieve the desired results by working together.
What Do I Offer with respect to Personal Business Coaching?
Milestone-blueprinting approach and Perspective.
Milestone is blueprinting I put everybody through this step by step process. Perspective is I look at what your personally doing in business and life and I coach you in a way that is personal to you solving the problem, achieving the goal, or overcoming the challenge that is presenting and needs guidance to achieve. I may be less structured than some analytical coaches as in real-world business and life situations, are very fluid and change rapidly.
Yes, Some coaches will go a long way around so that they chip away at the solution until you get it for yourself. I prefer to help the client install powerful mental strategies to think on purpose but understanding that most problems are time-critical and need solving fast. I tend to adopt the Rubber to the road approach starting with what the client wants (Their goals) getting very clear on this and why it is so important.
Then I stretch them and make sure they are pushing outside their comfort zone. So they do the absolute best and not stop short. But Probably most important have them not aim for unachievable results and create unrealistic expectations and false promises of make-believe.
There is reality and gravity (The laws of physics) that need to be applied to keep everything in perspective. A continual discovery of new ways to get to the result with less time and effort keeping the vital ecosystem in harmony. Health, Relationships, Mindset, and Revenue.
Action- Results- Beliefs- Action in a perpetual motion of progress.
Through real-life business experience, tried and tested measures experiences and hindsight. A mix of Marketing, Physiology, Innovation, and Teamwork enabling the mind to learn faster than most think. Setting the brain up like a heat-seeking missile to find and achieve the intended target.
Being really present and caring about the client’s welfare is essential to any successful partnership Win, Win, Win must be achieved or No Deal.
Why Am I different from The Average Business Coach?
I don’t just read from the hand manual.
I have run owned and build business for the last 24 years, so most of my experience comes from real-life results. From being in the trenches and doing it tough, learning lessons, making mistakes and becoming very successful.
Creating over 50 million in revenue in my businesses and big numbers for many of my clients. My focus is on helping you get the result but not at the cost of what matters the most. I have studied and worked with some of the best business minds and entrepreneurs on the planet, distilling down these learnings into a method, model, and mindset.
I use a blend of Mind, Body, Business, and Connections to help my clients get more momentum faster than they imagined, by using the Power of 4 Power multiplication system.
Who could benefit from Business Coaching and what would they expect to achieve?
Simply anyone who is not achieving their Ultimate Business and Lifestyle results as most business owners have brought themselves a big job and are controlled by the business.
Profit, freedom and happiness, health and good quality relationships and their hopes and dreams of getting into business in the first place are a distant memory. Instead replaced with fear, frustration, anxiety and overwhelm.
So why does this happen and they don’t achieve their Ultimate Lifestyle? well many reasons what comes up a lot is,
- They are not clear about what they want
- They don’t have a measurable business and lifestyle plan
- They keep doing more of the same and hope that things will get better
- They don’t get help to change direction before it is too late
Now not every business owner suffers from this downward spiral, but unfortunately most keep spinning their wheels and close the doors, or worse end up with severe health problems. The heartbreaking and sad part of owning a business and one I want to help every business owner avoid.
How you should prepare, ready for Business Coaching
You have to be an action taker and willing to be responsible for your results. You have to be open to being the best and not just looking the best. In other words, you need to be open to being critiqued and adjusted from a Mindest, business, and personal perspective.
You have to be prepared to pay a fee and commit to getting the best results possible for the money that you spend and not waste one cent.
You have to be monomaniacal in your commitment to applying the knowledge and strategies and be willing to step up as a leader and not stop until you get the results.
To become the maven of your industry and dominate your market so you can take the price of the table. Be the only choice in the hearts and minds of your ideal clients.
How does Small Business Consulting work and what are some examples?
I have mentored Business operators to become business owners so that they are not doing the day to days anymore and are free to enjoy their time with a good income.
I have helped systemise businesses so that the business is turnkey, scalable and easier to run.
I have helped business owners create an exit strategy so that they could cash out for their big payday.
I have helped business owners who were on the brink of collapse to go on to dominate their industry and change their life forever.
I had a client that was manufacturing cleaning products and making no money, in fact, going backwards and using his principal place of residence to fund the business losses.
His overheads were too high; product price was too low, client base was difficult and demanding to deal with, staff disliked him and were stealing from him.
Turning this around, giving him a different way to think about his business.
To outsourcing the manufacturing creating good profit built in, putting his prices up by 10% offering increased value, developed a more suitable client base through direct response marketing, new website and lead magnets.
Restructured his team and helped him get alignment with new members so that they were working to full capacity.
Created a Unique dominating position that had his clients wanting more and more of his products and services.
Systemized, with a business plan, operating pipeline, daily snapshot, and CRM system, innovated and created sustainable and easy to follow blueprint roadmap, Measured everything.
Helped him through every step of the way with support, strategies, and tactics to achieve more sales
higher profits, Freedom to come and go, dramatically improved relationships, family life, and stress health-related issues.
Started to disappear.